HP’s purchase of LogoWorks is ruffling feathers in the design-o-sphere. And rightly so to those who care about design and originality. LogoWorks has long been notorious for derivative and plagiarized designs, and a sweatshop attitude towards logo creation.
The optimist in me hopes this turns out to be a good event. I see this as the equivalent of the division between a pre-made meal, that is cheap, stale, overly processed and targeted to appeal to as wide of a market as possible, and a gourmet restaurant, where a quality meal with fresh ingredients is created just for you. Who doesn’t want the finest quality meal you can afford? Who honestly would prefer a TV dinner? However, some stock watchers think it’s a great move, saying “if the logo looks cool, the customer may be inclined to buy other [HP] products.”
I was chatting with another designer online about this earlier and he declared, “Yeah… the real companies, they understand what branding is… they will continue to use agencies… Logoworks is still for the mom and pops that want a logo for a buck.”
As much as I would like to agree with him, LogoWorks’ site claims that they created designs for Disney, SeaWorld and Microsoft, even though I could find no examples anywhere on the site. If big established companies are willing to use low-grade, mass-produced logos without fear of damaging their public image (let’s not digress into a discussion about MS’ crappy typography), I fear that potential design clients will only see the cheap price, and bypass independent designers entirely, in favor of a package deal with their HP Pavilion.
Related topics via Technorati: HP, Gillico, Hewlett Packard, LogoWorks, mass production, sweatshop, plagiarism, logo design, stale, TV dinner .
posted on Wednesday, April 25th, 2007 in eponymous
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