By taking away a confusing button during a major online retailer’s checkout process, a designer was able to reclaim $300 million in lost sales for his client. Little changes make a lot of difference and listening to your users is where site design changes should be generated. Make it easier for your user to use your site and you will be rewarded. Link.

Related topics via Technorati: user registration, Jared Spool, UIE Brain Sparks, simple changes, check-out process, simplify.

posted on Thursday, January 29th, 2009 in communication, design, eponymous, outlinks, technology, tips, web
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25 years ago, Apple revolutionized the personal computing world, again. Link

Related topics via Technorati: Apple, Macintosh, 25 years, personal computing, revolution, anniversary, moof, The Apple Core .

posted on Friday, January 23rd, 2009 in communication, design, outlinks, technology
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The original Mini will always rate as one of the truly great designs, automotive or otherwise of the 20th century. I have one of the newer reinterpretations, and I am just as passionate about it as people are about the original. An amazing solution to a truly difficult problem, this is what design is all about. Link

Related topics via Technorati: London Times, Sir Alec Issigonis, classic design, Mini, automotive, excellence .

posted on Monday, January 19th, 2009 in design, outlinks, technology
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Every bit as interesting as the development of the typography and cartography for the London Underground. From the AIGA Journal of Design. link.

Related topics via Technorati: Helvetica, typography, AIGA, mosaics.

posted on Wednesday, November 19th, 2008 in communication, design, outlinks, type
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Logos grow and change over time, like people, and cities… Link

Related topics via Technorati: logos, evolution, redesign, best ad .

posted on Tuesday, October 7th, 2008 in advertising, design, outlinks
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YAY! A redesign that actually improves the logo, and isn’t trendy or chained to a moment in time! Nice job! Link

Related topics via Technorati: Brand New, Under Consideration.com, Philadelphia Orchestra, logo design, logo redesign.

posted on Friday, September 26th, 2008 in advertising, communication, design, outlinks
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Speak Up investigates logo sweatshops with the expected results- you get what you pay for. Link

Related topics via Technorati: speak up, logo sweatshops, logo design, cost-effectiveness, good design, cheaper isn’t better, logoworks, bad design.

posted on Wednesday, August 6th, 2008 in design, outlinks, tips
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A particularly clever use of lettering in a parking garage in Melbourne, Australia, that is directional, non-obstructive, and very easy to understand and follow. As my friend, Scamper, suggests, very easy to set up using a light projector. Link

Related topics via Technorati: parking garage, clever, lettering, signage, melbourne, autoblog, perspective.

posted on Monday, August 4th, 2008 in communication, design, outlinks, type
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Exactly what it sounds like. link

Related topics via Technorati: typography, halo, corpse, alphabet, letters, clever .

posted on Thursday, July 31st, 2008 in design, outlinks, type
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It’s not necessary to be as wasteful as we have been with packaging, and this article in PingMag has some really innovative ideas. My favorite are the textured aluminum cans that use less metal.  Link

Related topics via Technorati: packaging, design, PingMag, rethinking, reduction, reuse, clever, recycling, Japanse, innovation, cool .

posted on Friday, July 18th, 2008 in design, outlinks, technology
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