Inspiration comes from the strangest places
So this guy, Alex George, loved his old Volvo station wagon so much, he decided to design a typeface based on it. And it doesn’t suck. I’m as surprised as you are. ›› Autoblog.
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Mount Royal redesign
Sometimes a logo redesign signifies a change in identity from the bush leagues to the majors. Such is the case with Calgary’s Mount Royal’s transformation from college to university. Their new logo is classy, understated, and a lot less beholden to a period in time than their previous identity. An excellent job. ›› Brand New – To Maple or Not to Maple
@ at MoMA
In January 1971, @ was an underused jargon symbol lingering on the keyboard and marred by a very limited register. By October, (Ray) Tomlinson had rediscovered and appropriated it, imbuing it with new meaning and elevating it to defining symbol of the computer age. He chose the @ for his first e-mail because of its strong locative sense—an individual, identified by a username, is @ this institution/computer/server, and also because…it was already there, on the keyboard, and nobody ever used it.
Now, because the @ symbol has become part of so many different cultures, The Museum of Modern Art has ‘acquired’ the @ symbol and made it part of its collection. ›› @ at MoMA.
New Business Cards
I’m thinking about doing this for my new card… What do you think? Too little? Too much? I was planning to put my name and title on the back in white type on red.
Photoshop jobs gone very, very wrong
When you want to sell it, keep it believable. Hire a pro to make it look right, not like silk-screened Pop art. Link
Case Study: LiveTouch.net
LiveTouch.net is a telephony company local to Alameda, CA, that came to Gillico early in 2009 looking to freshen up their website and print collateral. They were about to launch some new products and wanted a new look to appeal to potential customers. Gillico was asked to take a difficult to navigate homepage and bring it to life, and make it more usable.
…continue reading »
Failures in Rebranding
Tropicana discovered that their new upscale/generic looking packaging alienated and scared off their customers and has decided to revert to their previous “straw in an orange” motif. Change needs to be generated by some actual reason, not just for the sake of change. Link
Most beautiful car ever: Citroën DS
It still stands out as an utterly ground-breaking design, more than a half-century later. And, as one of the judges pointed out, it was the only affordable car to even make the top 10. Link
