YA Top 100 ’Net List
Another list of milestone web memes from the last 642 years. Link.
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Blog archives
communication archive
About MUJI
Mujirushi Ryhohin means good products without brand. They have stores in Asia, Europe and at the MoMA in NYC. Link.
Everything I Know
by R. Buckminster Fuller. 42 hours of lectures transcribed. Link.
Relative Pricing
When providing branding and creative services to differently-sized companies, the increased brand equity, usage, and exposure by the larger company translates to greater value and larger fees. Link.
Influencing Potential Clients
“Selling is all about influence skills, yet few of us have learned how to apply the art and science of influence to our work. Influence is not something with which we’re born. It can be learned, and there are numerous studies that have demonstrated the principles of influencing other people.” Link.
The Brand
“It’s very difficult to add a new feature today that your competition can’t add tomorrow. Features aren’t what will separate your company from the crowd, your brand is what will do it.” Link.
Communicating
A Forbes Magazine special report, featuring Arthur C. Clarke, Noam Chomsky, Jane Goodall, Kurt Vonnegut, Wil Wheaton, Stan Lee, and even Uncle Walter. Link.
The New Rules of Naming
This confirms nicely why the name Gillico came into being. We’re number 1 on Google, by the way… Link.
Defining “Branding”
How do you explain branding? Mark Hurst posits “The brand is the customer experience.” Link.
Design and Desgners
‘…As soon as we become professional designers we lose the ability to look at our work in an untutored way. We see it “differently,” which causes much of the frustration and antagonism that exists between clients and designers.’ Link.
