So when Steve Jobs wrote an excellent, well thought out letter explaining why Flash was antiquated technology and not fit for Apple’s next generation of devices, much less any modern computer, it was not surprising that the folks’ feelings at Adobe HQ in San Jose were hurt. Flash has been their bread and butter for years now, and they still hold on to the illusion that it’s the bee’s knees.
And, of course a public slap in the face from someone who’s been a pal since the launch of PostScript and PDF and other technologies from way back when couldn’t go unanswered. So what does Adobe do? Like a whiny bitch, they started a new campaign today professing their love for Apple!
Seriously. With a letter from the company founders and everything in the New York Times and the Wall Street Journal.
With an utter lack of irony, Adobe’s new campaign is about choice! Here’s what I am guessing choice means to them: The choice to hog your processor completely! The choice to crash endlessly! The choice to suck your battery dry! The choice to invite viruses and hackers into your computer! The choice to not work with a touch interface! The choice to program once and deploy to multiple platforms badly and inconsistently! The choice to only work if you LICENSE ADOBE’S SOFTWARE!
Oh, wait, that has nothing to do with being an open, secure, usable environment like what Apple’s suggesting or working towards, does it?
Adobe’s hypocrisy would be giggle-worthy, if their pointless, reactionary and butt-hurt advertising campaign wasn’t adding more to the price of the next CS bundle I’m going to have to shell out for, but the basic point is that Adobe doesn’t ♥ Apple any more than Adobe ♥’s Microsoft.
What Adobe ♥’s is paying customers, and Apple pointed out that the emperor is wearing no clothes. Naked emperors get testy when their testes are showing, don’t they? How about putting all that ad campaign money towards a useful product?