Marlboro redefines the limits
With the current ban on any form of tobacco advertising on Formula One cars or racing paraphernalia, Phillip Morris was forced to remove all logos relating to Marlboro cigarettes. But, true to tobacco company form, they found a way around the prohibition through a subliminal use of their ubiquitous logo:
They’ve reduced it to a bar code, which reads exactly the same way to a viewer as it would as the car speeds by at hundreds of miles per hour. Clever, dastardly, and probably entirely legal. ›› Graphicology Blog.
