There’s a huge difference between spec work and pro-bono work. I am vehemently opposed to the former, and a big fan of the latter, and would do more of it if I had the time and money to spare. Lippincott just re-branded the Gay and Lesbian Alliance Against Defamation in a way that really shows off the value of a good pro-bono campaign: it brings a welcome new level of maturity to GLAAD, and shows that Lippincott pays every bit as much of attention to the details for a pro-bono client that they would for a multi-million dollar corporation. GLAAD’s new identity is quite well executed- it is well-focused, eye-catching, and on-message, far more so than their previous version. Futura may be from the past, but I think it works very nicely here as a solidifying part of their logo. ›› Brand New

posted on Monday, April 19th, 2010 at 11:33 am in design, outlinks.
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