Tropicana discovered that their new upscale/generic looking packaging alienated and scared off their customers and has decided to revert to their previous “straw in an orange” motif. Change needs to be generated by some actual reason, not just for the sake of change. Link

Related topics via Technorati: branding, rebranding failure, Tropicana, New York Times, orange juice.

posted on Monday, February 23rd, 2009 at 10:52 am in advertising, communication, design, outlinks.
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